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  Cheese Country Hell Week #7
July 2011 (dates TBA)

In response to several requests from our midwest friends in the Big Dogs group (www.big-dogs.org), we have developed a northern Hell Week done in the style of Texas. The routes we have selected in and out of Richland Center offer much the same scenic beauty and physical challenge as our Texas routes.

Each day we offer a scenic 100-120 mile route, complete with detailed cue sheet and map. Short-cut options will be marked for those not wanting to go the distance. Numerous small towns along the way offer you many opportunities to stop at a C-store to replenish your fuels. In the spirit of TX Hell Week, rides are unsupported.

The entry fee is $89 through 20 June 2011, and $99 thereafter. You get a highly collectible t-shirt, other mementos, and a great set of cue sheets and maps.

The official headquarters of Cheese Country Hell Week is at the Ramada Inn White House at 1450 Veteran’s Drive. Call 800.585.3865 for reservations. Rider check-in starts at 4pm Friday 3rd July until 9pm (ask at the front desk for our location), and resumes at 7:00am Friday 4th. We have a block of rooms reserved for us. Please inquire at the Ramada Inn for Cheese Country Hell Week rates. Other motels are located nearby for your choice.

There’s no limit on how many riders we’ll accept. Send your registration in, do it online, call us, or bring it to the event.

All rides start at the Ramada daily at 7:30am. Parking is available nearby. We suggest you ride from your motel (it’s a small town). If you are driving in daily, please park on adjacent side streets.

All cyclists must wear a helmet, and sign a waiver at check-in! Bring some climbing gears...the hills are short but steep!

Who comes to Hell Week? Everyone: USCFers, ultra cyclists, RAAM racers, triathletes, randonneurs, tourists. But no wimps.

Call the Richland Area Chamber of Commerce for more info on lodging: 800.422.1318, or visit www.richlandcounty.com

We’re excited to bring the excitement of Texas to Wisconsin!

   
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